So you have a great free taste offer to give your prospects, but how do you let them know about it? Here are fifteen ideas for promoting your free taste. 1. Email Signature – Include a link to your free offer with your name and contact info at the bottom of every email you send. 2. Website – Include a sign-up box on every page of your website. That way no matter which page they land on first, your offer is there. 3. Directories – If you belong to an association for your niche, place a link to your free taste along with your contact information. 4. Articles – Include a link to your free taste in the resource box at the end of any articles you write and submit to article directories. 5. Guest Blog – Offer to write a guest post for a colleague’s blog. Include a link to your free taste in your signature line. 6. Forums – Participate in active discussion lists. When appropriate, and with the guidelines of the site, include a link to your free taste. 7. Other publisher’s email marketing – Ask for your free taste offer to be mentioned in an ezine sent by someone else. Offer to do the same for them. 8. Other people’s websites – Allow colleagues to offer your free taste as a bonus for people who sign up for their lists. 9. Testimonials – Write a brief testimonial for products and services that you love related to your niche. Allow the owner of those products to use your testimonial on their site if they include a link to your free taste. 10. Thank You Page – Include a link to your free taste on your thank you page. Even though they’ve already purchased from you, they may not have received the free taste offering. Providing it now may also prompt them to forward it to a friend. 11. Squeeze Page – Offer multiple opportunities for them to sign up for the free taste on your squeeze page. 12. Business Card – Even with an online marketing strategy, you can’t forget about offline opportunities to market your business. Include a pitch for your free taste on your business card. 13. Teleseminars – Provide a bonus free taste at the end of your teleseminar to further engage with your prospects. 14. Advertisements – Purchase advertising space in another ezine to promote your free offer. Find a colleague to swap advertising space with for a no-cost alternative. 15. Give Away Promotions – Partner with other colleagues to bundle your offerings and market it as a huge giveaway. Run it as a birthday bash, anniversary celebration, or New Year’s giveaway. Keep your free offer link visible and easily accessible. When you find an area that produces good traffic results keep promoting there until the numbers begin to fade. Then change your offer to freshen it up again. Cathy Yerges Partnering in Your Marketing Success

The key with a free taste is to not sell too hard. Give free information that makes the recipient want more. Build the relationship so that people will become familiar with your style and what they can expect from you. People do business with those they know, like, and trust. The purpose of the free taste is to allow them to get to know you. Take a look at these ideas for inspiration in developing your own free taste. • An author could offer a free chapter of a book just released • A musician could offer a free download of a song • A motivational speaker could offer a complimentary ticket to an event they are speaking at • A business coach could offer a free invitation to a teleseminar • A pizza restaurant promoting online ordering could offer a coupon for free appetizer • A camping store could offer a free checklist of items to take on a camping trip • A software developer could offer a free download to a trial version of software • A cleaning company could offer a list of “green” cleaning products • A photographer could offer a free download of a screen saver of their work • A virtual assistant could offer a free time tracking log • A business tax accountant could offer a free schedule of all tax payments due • A wedding planner could offer a timeline for handling all the wedding details • An insurance company could offer a free home inventory worksheet • A financial advisor could offer a free retirement savings calculator • A realtor could offer tips for making your home more attractive to buyers • A general contractor could offer a home maintenance checklist Cathy Yerges Partnering in Your Marketing Success