Article Submissions as a Marketing Strategy

Article submission is a great way to get your name and expertise out there which can help to solidify your reputation and expertise in your particular industry. It’s also another way you can drive traffic to your sites. This type of marketing is generally referred to as article marketing. Write articles that are excellent in content and relative to your niche. But they key is to find a good balance of giving the reader some excellent knowledge but also leave them craving more on the subject. It can be a tricky balance so if you aren’t the best writer, hire one. There are many Virtual Assistants who specialize in this arena. You may be able to get another website owner to add your article(s) to their site by contacting them and offering your content to their site. Site owners are always seeking out new content. It’s not likely they’ll pay you for it, but that’s not your ultimate goal. Your goal is to spread your word. Do a search and find sites/blogs that are relative and contact the webmaster or owner. Don’t act like you’re doing them a favor, sharing your content with them does you both a favor. It creates a win-win situation. DO NOT blatantly promote yourself or your product in the article. The article should be informative and teach the reader or give them valuable information. Site owners will allow you a link, just ensure you make the most of that link! Don’t forget your anchor text. Article directories will also give you an outlet to publish your articles. Most of them don’t pay, again this isn’t your goal, but there are some sites that will allow you to earn money from your article visits like:

Helium which does allow you to get paid for articles that their clients are seeking and allows you to be paid according to the amount of visits your article receives. Associated Content which, similar to Helium, also gives you the option to have your articles purchased and the option to get paid per amount of article visits. Article Income

The options to get paid via visit don’t pay much but it’s a little something on top of your exposure. Do a search and check around to find the ones that interest you most. Most article directories include a Resource Box for your promotional information; use it wisely. Check out this Article Resource Box article. You can also market yourself as an article author after your articles are published. In sales literature, you can push your article on “10 Ways to Improve Sales” or anything else you’ve written about. Other article directories:

Ezine Articles Article Dashboard Article Base Buzzle Go Articles Article Alley Search Warp Article City

Check out Top 50 Article Directories by Traffic and Pagerank to find out the top article directories and how they match up. Karen J. for Contemporary VA