Capturing Their Attention – 5 Tips to Writing Engaging Online Copy

Whether you are writing articles or blog posts, your goal is to engage the reader and make them want more.

Here are five tips to catch their attention and draw them in.

1. Use a great headline or title. A strong headline is often the difference between the reader clicking through to read more or skipping your article all together.

2. Keep a clear focus of the purpose of your writing. Is your goal to have them click on a link to your site, sign-up for your newsletter, or purchase a product? Even if you’d like the reader to do all of these things, your focus will get lost if you try to persuade them to do more than one thing at a time.

3. Write with the reader in mind. Focus on the benefits to the reader. Don’t waste time telling how great your product is without telling the reader what the product will do for them.

4. Keep it positive. Write when your energy leave is up and you are in a positive frame of mind. It will come through in your writing.

5. Write conversationally. A reader will be drawn in more easily if you write like you talk. Keep sentences short. Avoid lengthy paragraphs and text that is visually hard to follow. In general, make it easy for the reader to consume your information. By piquing their interest with your headline and keeping the content focused on the reader, you’ll maintain their attention longer. This allows you more time to build interest in your product or service.

Cathy Yerges Partnering in Your Marketing Success